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Meet Serena. She gives “Social Service” a whole new meaning!

Meet Serena, virtual agent. Click her to try her out. Ask her, “who is Mike Kozub” or “Who is LaunchPad”.  If you haven’t already, you will soon be seeing avatars like Serina within Facebook Pages and...

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10 Realities That Change Everything

If you are trying to break through and get noticed with a New Market message, you might want to take a look at the results from this study, conducted by these guys, who are in the global media services...

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Collision Course: Social Gaming + Smartphone Adoption = Social Mobile Gaming

Two worlds are indeed in the process of colliding.    Smartphone adoption continues to skyrocket, smart phone web traffic is growing, and gaming is going social. The result: social games on your...

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My Platform or Yours?

Earlier this month we opined, while arguing that social media is all about the data, that many companies are beginning to re-think their Facebook Page / Twitter strategies. New Market Entrepreneurs...

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“Refusing to Communicate by Social Media Will Be as Harmful to Companies as...

Yesterday Gartner Group put it all on the line in a press release with the same title as this post.   We couldn’t agree more with Gartner’s bold prediction that ignoring social-media based...

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In-Stadium / In-Arena Connectivity Rundown.

In late June the WSJ ran a story about how the NFL is leading a push to bring mobile connectivity to all 32 stadiums.   Even the most popular sport in the country — the National Football League — is...

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Social 2.0 = “Group Forming”

Much of our work at LaunchPad involves applying the phenomena of Group Networks (AKA Social Media) in new and interesting ways. It might come as no surprise that this piece stopped us dead in our...

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How Twitter is Changing Pro Sports Fandom. It’s Only The Beginning.

Sports fans who have not yet turned to Twitter for real-time info on their favorite team/athletes are missing out big-time.  We wanted to share excerpts from this recent, thoughtful piece  outlining...

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LaunchPad Company, Dazzmobile, Deploying at Nightclub & Bar Trade Show in...

It’s been a very busy couple of months for Dazzmobile, a LaunchPad-incubated mobile startup. We are proud of our newest mobile solution for Jon Taffer’s Nightclub & Bar Show which hosts 30,000...

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